These few pieces were apart of a design contest for SPAR magazine that I knocked out of the park baby!
The Challenge: Create a series of reusable grocery bags…thats it.
The Challenge I Accepted: To not only create a series of grocery bags but to create them for a purpose. I felt Whole Foods needed better messaging and marketing for their new “create your own recipe” app that was newly available for download via wholefoods.com. As you can see each bag theme is surrounded by a different fruit. Also keep in mind that none of those fruits are photos, they’re vector! Not only did I design the bags I also created a recipe book that would come free with each bag. Now each one of those fruits that is depicted on the bags is actually the main ingredient to a delicious recipe that one can only find at where…but wholefoods.com of course.